topo innov

Validates your innovation before launch

DISCOVER
topo innov

topo satis

Benchmark and optimize your offer

DISCOVER
topo satis

topo explore

Detects the potential in your idea

DISCOVER
topo explore

Your true partner in marketing research

lancement-solution-étude-consommateurs

We optimize your product or service offer through consumer surveys

La-touche-topo-lab-sur-mesure-terrain-intégré

The Topo Lab touch:

  • customized researches
  • integrated fieldwork
  • collaborative approach

Our customized expertise

You will benefit from our dedicated team's expertise on a daily basis. Our customized approach of your projects is the key to define the best way to interview consumers. When the research is complete, our directly actionable recommendations will immediately translate into actual action plans.

We conduct many researches:

  • Quantitatives: online, face-to-face, phone, …
  • Qualitatives: focus groups, in depth interviews…
  • At home, in central location, in the street…
  • For B to B and B to C clients

Solutions to see things more clearly, to secure your product launches and to support your in-store product presence!

Our main sectors of activity

Hygiene
Hygiene
Beauty
Beauty
Food
Food
Beverages
Beverages
Household appliances
Household appliances
B to B
B to B

Our tools

Integrated call center

Our operators are briefed and trained for each individual research. Their supervisors ensure the reliability and compliance of collected data. 50 CATI positions are available for your researches. You can attend a session of data collection anytime.

Centre-téléphonique-intégré
Salles-de-test
Our research rooms

They are specifically designed for:

  • individual test cabins for sensorial researches
  • one-way mirror rooms and audio recording equipment
  • individual interview cabins
Field interviewers

6 200 expert auditors and interviewers are spread across France for any type of fieldwork (at home, in shop, in a central location, etc.). We also use 200 tablets and 100 PC CAWI laptops in order to meet your needs.

Enquêteurs-sur-le-terrain
On-line
Online

We have developed quick and innovative solutions for online data collection. Your dynamic data can be made available online.